Sustainability is no longer a buzzword in the cleaning industry. It is a force reshaping how businesses operate and how clients measure success. But as eco-friendly products and practices become more common, a question lingers: can going green deliver the same sparkling results clients expect?
This is the challenge at the heart of the upcoming panel, Green Clean vs Mean Clean: Can sustainability deliver results?, taking place at the ISSA Cleaning & Hygiene Expo on Wednesday 29 October 2025, from 10.30am to 11.15am at the Business Solutions Theatre. The session promises to tackle the pressing dilemmas facing cleaning professionals and facility managers today.
Industry experts will discuss whether sustainable cleaning products can match the effectiveness of traditional solutions, how businesses can genuinely adopt green practices without falling into greenwashing traps, and who ultimately bears the financial cost of sustainable change. Attendees will gain practical insights into balancing environmental responsibility, client expectations and commercial realities – a trio of priorities that can feel impossible to align.
The panel boasts a wealth of expertise. David Azar, CEO of Thrive Australia and New Zealand, brings more than two decades of entrepreneurial experience. He is passionate about transforming cleaning from a compliance cost into a driver of sustainability and operational excellence. Alex Mazzoni, a seasoned strategist, has led programs that convert sustainability into measurable commercial results, helping businesses cut emissions and costs while boosting growth and client retention. Jennifer Semple, senior manager of sustainability and education programs at Accord Australasia, has spent 15 years elevating the industry’s sustainability credentials, ensuring that positive environmental action is both communicated effectively and implemented strategically.
Together, this panel will explore how evolving regulations and certifications influence product development and operational choices, offering attendees a roadmap to navigating the modern sustainable cleaning landscape.
Whether you are a facility manager, cleaning contractor or industry stakeholder, this session promises lively discussion, actionable takeaways and a clear-eyed view of what it really means to deliver both green and gleaming results.
Don’t miss your chance to join the conversation and get ahead of the sustainability curve in cleaning. Reserve your spot at the Business Solutions Theatre on 29 October and discover how your operations can shine without compromising on environmental responsibility.
