Family-owned and operated supplier of hire equipment Kennards Hire has launched its 2019 major brand campaign to market.
Based on the premise that you can always ‘Count on Kennards’, the new campaign positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life, be it the weekend DIYer through to the tradie and construction site manager, to be their ‘on-the-tools’ best.
Head of marketing, Lara Galvin said each of the campaign elements speaks to one of the four key areas Kennards Hire is renowned for – range, ease of hiring, quality and sound advice.
“The creative that Enigma have put together for this campaign really highlights our extensive equipment range, the expert knowledge our in-branch team have and how we continue to take hire higher for our customers. You can definitely ‘Count on Kennards’ to find the right equipment for each job, whether big or small.”
“This year’s brand campaign talks to the customers who need to truly count on their suppliers,” said Galvin.
As with all their marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.
The major campaign was conceptualised by Kennard Hire’s new creative agency, Enigma.
Galvin said that the key deciding factors in appointing a new creative agency were creative skills, strategic insight and cultural alignment to the Kennards Hire brand. Enigma stood out for all three.
MD, Enigma Sydney, Jen Peace said, “Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…those that DIY, those that work in trades and those that help grow Australia and New Zealand’s critical infrastructure. Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.”
The campaign went live September 22, with TV, radio, digital, social activity along with local branch-level activities.
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