Kennards Hire expands network in Victoria

Kennards Hire opens new branch in Werribee as part of strategic plans to target Melbourne’s western suburbs.

Kennards Hire has opened its 23rd branch in Victoria following its acquisition of Werribee Trade Hire.

The family-owned business has been converted to the Kennards Hire banner and all staff have been retained.

Neil Masterson, general manager of Kennards Hire, Victoria identified Werribee Trade Hire’s local expertise as being crucial to Kennards Hire’s success in the area.

“Werribee has always been on the strategic radar for Kennards Hire as a network addition,” Masterson said.

“The owners, Miro and Roberta Strmecki, have built a great local business Their equipment fleet and the customers they service are almost identical to Kennards’ core market, perfectly complementing our business model.”

Masterson said it identified Werribee as the ideal location to service Melbourne’s western suburbs, which is a rapidly expanding part of metro Melbourne and in growing need of housing and infrastructure development.

“Our branches at Brooklyn and Geelong do their best to service this market, but we wanted to be closer to the action to provide the rapid service, and wide range of reliable hire equipment designed to make our customers job easy.”

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