Cleanstar has launched its 2023 marketing campaign, ‘Seeing is Believing’.

“At Cleanstar/XPOWER we pride ourselves on our creative flair,” said Lisa Michalson, director of Cleanstar.

“Each year we tap into a different theme to express and convey our message through a marketing campaign specific for that year. 2023 is the year we release our inner tiger.”

Cleanstar is a wholesaler of commercial vacuum cleaner bags, filters, spare parts and equipment, has become a market leader in the commercial sector, with an extensive portfolio of products and brands.

XPOWER, launched in 2008 to run alongside Cleanstar, is a major worldwide brand of restoration equipment including air-movers, dryers, air scrubbers and dehumidifiers.

“Cleanstar/XPOWER is a force to be reckoned with and this year we are boldly saying to our customers that ‘seeing is believing’.”

“The tiger symbolises our strength as a business and our commitment to our customers, but it is also a commemoration to our beloved Con Terpos who sadly passed away and is forever in our hearts.”

Cleanstar’s 2022 marketing campaign saw the company collaborate with artist and AFL Gold Coast Suns player, Jy Farrar.

The 2023 campaign will roll out throughout Cleanstar’s distribution, retail and service networks across multiple channels including, digital, social, and print.

Print advertising includes trade magazines, brochures, and banners. Cleanstar also produces a catalogue each year, in both print and digital versions.

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