Cleanstar launches 2022 marketing campaign

Cleanstar unveils 2022 marketing campaign in collaboration with artist and AFL Gold Coast Suns player, Jy Farrar.

Cleanstar has launched its 2022 marketing campaign in collaboration with artist and AFL Gold Coast Suns player, Jy Farrar.

Cleanstar is a wholesaler of commercial and domestic vacuum cleaner bags, filters, spare parts and equipment, has become a market leader in both domestic and commercial sectors, with an extensive portfolio of products and brands.

XPOWER, launched in 2008 to run alongside Cleanstar, is a major worldwide brand of restoration equipment including air-movers, dryers, air scrubbers and dehumidifiers.

“At Cleanstar/XPOWER we pride ourselves on our creative flair,” said Lisa Michalson, director of Cleanstar.

“Each year we tap into a different theme to express and convey our message through a marketing campaign specific for that year,” said Michalson.

“As we wave goodbye to last year’s 15 YEARS STRONG campaign which saw us celebrating 15 years of Cleanstar/XPOWER, we are excited to introduce our new look 2022 campaign.

“Jy created a series of dot paintings symbolising his background, using unique colours and sequences to represent our homeland.”

“The artwork is very close to home,” said Farrar, a Kija Bunuba man from the Kimberley region in northern Western Australia.

“The colours I used were very earthy colours and very similar to the terrain and landscape near my home. The inner circles represents different meeting places and the flow on effect represents different people coming from those meeting places and meeting new people.

“The outside blue colour is generally seen around coastal regions but what better way to represent our beautiful beaches and water with a nice to look at colour sequence,” said Farrar.

The campaign will roll out throughout Cleanstar’s distribution, retail and service networks across multiple channels including, digital, social, and print.

Print advertising includes trade magazines, brochures, and banners. Cleanstar also produces a catalogue each year, in both print and digital versions.

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