Cleanstar has launched its 2020 marketing campaign, ‘20/20 Vision’.

For the first time the campaign combines the company’s two flagship brands, Cleanstar and XPOWER.

Cleanstar is a leading Australian brand of cleaning machinery, parts and accessories.

XPOWER is a major worldwide brand of restoration equipment including air-movers, dryers, air scrubbers and dehumidifiers.

Lisa Michalson, director of Cleanstar, said the campaign reflects the market demand for both brands, with XPOWER now a core component of the company’s product offering.

“The combination of our two brands is a perfect vision,” Michalson said.

The campaign follows on from the Melbourne-based manufacturer’s 2019 campaign, Homegrown.

“Each year we work hard to create an eye-catching campaign. We continue to pride ourselves on being innovative in marketing strategies and concepts, and adaptable to suit a range of new target markets and clients,” Michalson said.

The campaign will be supported across print, digital and Cleanstar and XPOWER’s social media channels including Facebook and Instagram.

Last year Cleanstar expanded its marketing services beyond the cleaning industry to other business sectors under a separate entity, Starred Marketing.

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