Mooted legal action prompts Tennant to change ec-H2O claims, says Karcher

According to a 8 March Karcher press release, ‘Tennant has pulled back from its controversial claims for so-called ec-H2O technology in scrubber-driers significantly after Karcher initiated legal or regulatory action against the company (Tennant) at the beginning of September 2011 for misleading advertising. ‘Tennant made the changes prior to legal or official rulings in Germany, […]
Karcher deputy chairman
Markus Asch

According to a 8 March Karcher press release, ‘Tennant has pulled back from its controversial claims for so-called ec-H2O technology in scrubber-driers significantly after Karcher initiated legal or regulatory action against the company (Tennant) at the beginning of September 2011 for misleading advertising.

‘Tennant made the changes prior to legal or official rulings in Germany, Belgium and UK. Karcher objected especially to the claim that ordinary tap water can in scrubber-driers be converted into “active water” that then functions as a powerful detergent.’

The Karcher press statement noted that Tennant’s website no longer refers to a ‘powerful detergent’ and claims made for the cleaning effect of ec-H2O technology are now non-committal.

“In bringing about a change in Tennant’s advertising, Karcher has achieved one of the fundamental objectives of its proceedings in Germany, Belgium and the UK,” said Markus Asch, deputy chairman of the Karcher Group’s management board.

Karcher provides information about the Tennant case in a blog:
www.kaercher-blog.com

Leave a comment:

Your email address will not be published. All fields are required