The U.K. Advertising Standards Authority (ASA) has made public its decision (13 June 2012) regarding challenges made against Tennant advertising by Karcher UK Ltd. Both manufacturer marketers have claimed ‘victories’ with the decision. ‘The ASA rejected one advertising challenge and upheld another. In the end, the ASA determined that Tennant’s ec-H2O is an effective cleaning […]
14 June, 2012Late March the US’s National Advertising Division (NAD) of the Council of Better Business Bureaus recommended that Tennant Company discontinue certain claims promoting the superior performance of the company’s ‘ec-H20’ technology. The claims at issue were challenged before NAD, the US advertising industry’s self-regulatory forum, by Nilfisk-Advance, stated an official NAD press release. Claims at […]
16 April, 2012The Regional Court in Cologne, Germany, has granted Tennant Company an interim injunction against Alfred Karcher GmbH & Co. KG. ‘The court’s decision, effective immediately, means that Karcher is no longer allowed to state that Tennant has weakened its ec-H2O advertising claims, and Karcher must immediately remove all such statements from the Internet,’ stated a […]
11 April, 2012Tennant Company has sent a ‘cease and desist’ letter to major competitor Karcher following a blog statement made by the German-based manufacturer earlier this month. Karcher had stated, ‘The US cleaning equipment manufacturer Tennant has pulled back from its controversial claims for so-called ec-H2O technology in scrubber-driers significantly after Karcher initiated legal or regulatory action […]
26 March, 2012According to a 8 March Karcher press release, ‘Tennant has pulled back from its controversial claims for so-called ec-H2O technology in scrubber-driers significantly after Karcher initiated legal or regulatory action against the company (Tennant) at the beginning of September 2011 for misleading advertising. ‘Tennant made the changes prior to legal or official rulings in Germany, […]
11 March, 2012According to an Alfred Karcher GmbH blog statement on 29 November 2011, ‘Tennant has withdrawn in Germany a wrongly translated Press release in which it claimed incorrectly that an agency responsible for dealing with anti-competitive advertising in the UK – Oxfordshire County Council’s Trading Standards Service – considered scientific proof to have been provided of […]
7 December, 2011Earlier this week the Trading Standards Service of the Oxfordshire County Council, UK, determined that advertising claims made by Tennant about its patented ec-H2O technology are supported by its scientific evidence and customer testing. In its ruling, the Trading Standards Service found that Tennant can broadly support its claims in relation to ec-H2O on the […]
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