South Australia-based company Dominant has launched a new personal care range, Luna.
The range, developed by Dominant over the past 12 months, includes hand wash, hand sanitiser, hand lotion, and a hand, hair, and body wash.
Doug Bolzon, Dominant CEO, said the team identified movement in the market and emerging trends in recent years and a growing desire for commercial-scale high-end personal care products.
“Just because you’re operating under commercial guidelines or high-volume, high-pace environments doesn’t mean you should miss out on premium quality, luxury personal care products,” said Bolzon.
“The Luna range offers just that – with two contrasting new fragrances French Pear and Grapefruit & Lemon Verbena – this suite of products delivers an elevated, spa inspired personal care experience for the user while still offering the highest level of sanitation.
Established in 1958, Dominant supplies cleaning products and systems to commercial operations across aged care, health care, commercial cleaning, industrial, food processing, childcare, and hospitality.
“The packaging and branding for the Luna range is modern and fresh. It’s not the type of product you’d expect to see in a clinical environment,” said Bolzon.
“We’ve also created two delivery methods for these products to ensure we’re catering to every customer need. The first being a 500ml pump bottle which is perfect for any countertop, foyer, or display setting and the second our Dominant Luna Dispensing system for those requiring large quantities of product and easy refills.”
Earlier this year, Dominant launched a brand refresh, including a new look logo, website, as well as new product packaging. It also recently purchased a neighbouring site located next to its Brompton headquarters.
At the time of the announcement, the company said the new space will enable the business to store more raw materials and packaging, enables increased efficiencies and production opportunities, shortens lead times for customers and gives the company more space to automate services where possible.
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