Panasonic launches clean air initiative

Panasonic commissions research on air quality, partners with Hub Australia as part of new initiative.

Panasonic has launched its Australian clean air initiative, turning to its nanoe X technology and a partnership with flex space provider, Hub Australia, to champion the topic of indoor air quality and facilitate a new way for workers to return to the office.

Panasonic is leveraging its nanoe X technology that inhibits indoor pollutants and odours in the air and on surfaces through the release of nano-sized, atomised water particles, and features across the air-conditioning range.

To further mark the launch of the Portable nanoe X Generator to the local market, Panasonic has commissioned Australian research which examines evolving attitudes, finding that 61 per cent of Australians believe air quality has a significant impact on their health.1

Paul Reid, managing director of Panasonic Australia, said the findings confirmed the recent imperative on indoor air quality.

“Australians are concerned about the air they breathe and as the leader in air conditioning and air purification solutions through our nanoe X technology, we feel it incumbent on us to draw awareness to the growing importance of indoor air quality in private and public settings,” Reid said.

“As we introduce the portable nanoe X Generator to the nanoe X family, we’re harnessing the technology that underpins our air-conditioning range to ensure fresh air travels with you wherever you go, from the office to the car, through to hotels and cafes.”

Panasonic has also partnered with flex space provider, Hub Australia, which has a national network of spaces, to drive awareness of the importance of air quality in the workplace, especially as businesses move toward a mobilised and hybrid working model, where ensuring fresh, clean air is essential.

Hub Australia CEO Brad Krauskopf said the partnership gives Hub’s customers the peace of mind that as their teams return to the office, Hub has distributed several hundred Portable nanoe X Generators as an additional measure to ensure optimal air quality in and around personal workspaces.

“We’re proud to partner with Panasonic to bring the benefits of superior air quality to our customers, their staff and guests. The research tells us that 57 per cent of Australians are concerned about air quality in the workplace, and are aware that improved air quality can assist with mental alertness  and productivity,”2 Krauskopf said.

Joe De Bella, senior product marketing manager, Air Conditioning at Panasonic Australia said that the Panasonic-commissioned research reflected an informed population with a shared experience over the past two years.

“The research shows that around one in three Australians aged 20+ are now more concerned about air quality compared to 18 months ago,”3 De Bella said.

“It’s positive that we as a population are taking notice of the harmful pollutants, we breathe each day and it is something that will continue to be front of mind as we battle variants of COVID-19, annual flu seasons, pollution, and the close-to-home threat of bushfires.”

De Bella said the research reflected the demand for air cleanliness, with one in three Australians considering purchasing air purifiers in the future.4

“Around one in two Australians consider air cleanliness/purification to be a very important factor, while one in four rank it most important when thinking about purchasing a new air conditioner.”5

1,2,3,4 Independent Australian research commissioned by Panasonic, 2021

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