Macro Wholefoods, available exclusively at Woolworths, has launched a range of GECA certified household cleaning products.

The range has been independently certified under GECA’s Cleaning Products and Machine Dishwashing standards.

According to Macro Wholefoods general manager Peter Hathaway, customers are increasingly looking for products that have less impact on the environment but are effective cleaning solutions.

“We know that our Macro customers are looking for eco-friendlier cleaning products, so introducing a cleaning line was a natural extension to the brand to help them make better choices.

“We’ve put the entire range of Macro Whole Living products through independent tests to ensure they’re not only tough on dirt, grease and stains but equally as gentle on the environment.”

Paula Clasby, head of engagement and marketing at GECA, said the organisation is excited to certify the new Macro Whole Living range.

“Our ecolabel removes doubt and confusion and makes it easier to identify environmentally and socially preferable products.”

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