How was 2022 for Motorscrubber Australia?

Motorscrubber Australia had so many highlights throughout 2022, being a new standalone player in the market we had a lot to prove to our customers, end users, and the competition that the Motorscrubber brand was here to stay for many years to come.

We could talk about the successful launch of the new products to our distribution network, or our successful warehouse 3PL integration in a very challenging freight landscape toward the end of 2021, but I think the most important thing to discuss when we talk about highlights was the willingness and enthusiasm of the existing Motorscrubber distribution partners to come with us on the journey.

Time and time again our team is receiving praise that we make things easy, whether it’s our communications, ability to go outside of the norm to ensure seamless transactions, or our commitment to them and our machines with spares and accessories.

What learnings has the company taken from the past 12 months?

The key learning for us is we made the right decision launching the local business. Australian customers have a thirst for innovation and products that are easy to use and highly effective.

Previously, Australia has been starved of many of the highly successful Motorscrubber products that the rest of the world has had the luxury of integrating into their cleaning portfolios.

Since we launched the Jet3, STORM, and Blade just to name a few, our distributors and end customers have embraced them in volume we could have only hoped for.

Motorscrubber has won numerous awards for their innovations over many years and previous business models haven’t exposed Australia to the true breadth of the global range, this is no longer a hurdle and with two of our biggest innovations to come in 2023 the Australian market is going to be blown away with what we have to offer in the future.

The key learning for us from this increase in demand is to ensure we are well ahead of the game in regard to stock management. We constantly invest and hold a high volume of stock locally and internationally to support our network with minimal delays and disruptions.

What are Motorscrubber Australia’s main priorities for 2023?

Our main priority is to launch our two new game changing products SHOCK and DRYFT through our key partner program. These products have been years in the making and been the focus of a soft launch at several shows over the past 12 months. Once the markets sees both machines in action, the small scrubbing market will be changed forever.

What do you expect to be the big trends of 2023?

If trade shows have taught us anything recently is that robotics, AI, and smart device integration are driving a large chunk of innovation investment.

At Motorscrubber we are investing in a similar manner, however, contrary to many other brands our desire is not always be first but to ensure that we are the best and that our machines are the highest quality fit-for-purpose machines. I feel that we may see a redirection in the marketplace to ensure that machinery/equipment is lasting longer than ever.

Our disposable society is having major impacts on supply chain raw materials, disposal of equipment in an environmentally conscious manner and adding pressure to an already exhausted freight landscape. Longer warranties, better machines, and higher quality cleaning results will be become more important than ever.

What do you see as the main challenges the market is facing in 2023?

A major challenge for the industry now and for the foreseeable future is staff consistency/shortages, this unintended consequence of the pandemic has hit our industry harder than others.

This will drive heightened demand for regular and thorough training ensuring newcomers to the industry are being educated to a cleaning level never seen before. Requiring businesses to invest in their people, products, and programs in a more robust way than previous.

Leaders will have to show teams they are committed to upskilling their workforce, otherwise team members will simply find these opportunities elsewhere.

We need to continue to keep our industry full of passionate professionals that strive for incredible outcomes for all tiers of our industry network.

What’s the biggest challenge facing leaders today?

For me, the most important thing we can do for our teams and industry is to stay relevant. Once you are irrelevant you and your business have a monumental task in getting back into relevance.

Your business, your people, and your product need to provide relevance to everyone everyday whether that is through the effectiveness of your product, the ability to provide backup service and support, being seen as a true advisor to your people and your industry is one of the most important and difficult tasks facing leaders of the industry.

What advice would you give to fellow leaders in the cleaning industry?

Value your people. They make you successful, they are the ones when given the right guidance, direction, and support make your business successful.

We often put our name in lights with results when we should be putting praise on those in the engine room that make our business successful.

A leader’s responsibility is to ensure our teams are given the right tools to be more successful than us. There is nothing more satisfying as a leader is to be a part of someone else’s success.

This first appeared in the January/February issue of INCLEAN magazine. 

Read the original article here. 

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