Industry Leaders Forum: Kristine Collins, Product Manager, SEBO Australia

Investing in training and education for employees on the correct use of cleaning equipment is crucial for running a sustainable business.

How was 2023 for SEBO? What were the highlights? What were the challenges?

SEBO products received such positive feedback at the 2023 ISSA Cleaning & Hygiene Exhibition in Melbourne. It’s always great when attendees recognise the value and effectiveness of a product like the SEBO powerheads and uprights.

Building strong connections with customers is essential for any business and Brand experience for our loyal customers is top of mind. Our commitment to our customers has brought strong sales growth across the SEBO product range.

Supply chain management can be challenging, especially with global disruptions, price rises, and market volatility. These factors can indeed create obstacles and impact the overall operations of a business. It’s important to stay adaptable and agile in such situations, seeking alternative solutions and maintaining open communication with suppliers and customers to ensure continued success.

What are the company’s main priorities for 2024?

We understand the significance of education in the cleaning industry and its impact on providing efficient and effective floorcare cleaning and maintenance programs.

As a result, we have made an ongoing commitment to the education of our staff and customers. We actively engage with our clients by providing access to SEBO educational resources, such as articles, videos, and blogs, which offer valuable insights and tips on choosing the correct equipment plus floorcare cleaning and maintenance. New product launches are also planned for 2024. I can’t say too much but it is uncharted territory for SEBO!

How does SEBO plan to adapt and innovate this year to meet the evolving needs and expectations of customers?

Improving on our omni-channel platform we can better cater to the needs and preferences of our customers, providing a more convenient and personalised experience. Customers will be able to seamlessly transition between channels during their buying journey.

The goal of our omni-channel platform is to create a unified and consistent brand experience, enhance customer satisfaction and loyalty, and ultimately drive sales and growth by leveraging the advantages of multiple channels in a coordinated manner.

Cybersecurity is crucial for businesses operating in an omni-channel environment. Ensuring the safety and security of our customers’ information is essential to building trust and loyalty.

What are the most significant opportunities and challenges in the industry? How can the industry leverage or address these?

Anticipating the economy. The cost of doing business is increasing, rising interest rates, utilities, staff, freight, etc. Investing in the right equipment and providing proper training for employees can help businesses reduce unnecessary costs. By using effective and efficient products and technologies, businesses can supply sustainable cleaning solutions to consumers. It is important for this approach to start at the manufacturing plant, ensuring that products are produced in an environmentally friendly manner.

Are there any key sustainability commitments SEBO has made for 2024?

With sustainable manufacturing practices already in place for some time now SEBO focuses on product development to ensure that their products contribute to a cleaner and healthier environment from the very start of the design process. Our vacuum cleaners and powerheads are built tough and not added prematurely to landfill.

SEBO takes pride in having a highly skilled and dedicated workforce. Management recognises their social responsibility and acknowledges the significant contribution that the commitment and health of their staff make to the quality of SEBO products. This understanding drives their efforts to maintain a positive work environment and ensure the well-being of their employees.

Do you have a message for the industry?

Investing in training and education for employees on the correct use of cleaning equipment is crucial for running a sustainable business. It enhances efficiency, ensures safety, improves the quality of service, promotes equipment durability, fosters adaptability, and supports environmental sustainability. These factors collectively contribute to the success of the business, support the workforce, and contribute to the overall recovery of the economy.

Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at
Sign up to INCLEAN’s newsletter.

Leave a comment:

Your email address will not be published. All fields are required