Industry Leaders Forum: Geoff Hughes, National Manager, RapidClean New Zealand

We continually look for our members to work with preferred suppliers who have an offering that supports the environment and has the thought of sustainability front of mind.

How was 2023 for RapidClean NZ?

Financial year end 2023 finished with a stable growth of slightly below 8 per cent from good member and preferred supplier engagement throughout the year.

One of the main highlights was the launch of our RapidClean branded Green ECNZ Certified cleaning chemicals and RapidClean branded floor care cleaning chemicals range along with the introduction of more RC branded equipment/machinery.

What are RapidClean NZ’s main priorities for 2024?

To continue to build the RapidClean brand presence in New Zealand showcasing our many avenues of supply plus with ways that our members can help the national customer base grow in an economical and sustainable manner in our current tight economic conditions.

How does RapidClean plan to innovative to meet the evolving needs and expectations of customers?

As we have just had a change of government this will be by continuing to monitor the ever-changing government legislation around the environment and sustainability. Working with our preferred suppliers who supply environmentally sensitive products to ensure that they are at the forefront of our offer when talking to our customer base.

What are the most significant opportunities and challenges in the industry?

There is quite a few family-owned and operated cleaning operators and franchisees in all regions of New Zealand who feel left out so to speak and as RapidClean has great geographical coverage with our member base, we are very well positioned to service and supply these customers. As our member base has experience in the industry for an average of 15 years plus, they have vast knowledge to enable them to offer options and help make choices with the customer to gain the best advantage from their purchase. There are products on offer now with prices that seem unbelievable at the time of purchase but once in use they give a bad return on investment. With the RapidClean offering there is great value and quality with sound guarantees to back it up plus online training if required for these products is available, so customers can feel safe when making their choices.

What do you expect to the be the big trend of 2024?

Staying green. As we have seen steady and continual increased sales in our RCNZ GREEN ECNZ certified range of chemicals we would expect this to continue as people are very focused on the environment and sustainability. This translates to equipment/machinery also.

Are there any key sustainability commitments/targets RapidClean NZ has made for 2024?

We continually look for our members to work with preferred suppliers who have an offering that supports the environment and has the thought of sustainability front of mind.

How will you measure your progress?

Measurement is via the criteria prescribed in certifications of ISO9001-Quality; ISO-Environmental & AS4801-OH&S standards which are monitored on a regular basis. The benefits of dealing with a certified company are many and beneficial as we as a group of members supply and engender the knowledge that they have the following objectives:

•Business and customer related objectives

•Embedded cycles of improvement (continuity of process improvement)

•Customer complaints handling system

•Customer focused process development

•System and process performance monitoring

•Planned and implemented staff training forboth members and customers if required.

Do you have a message for the industry?

We must remember that our focus should be the interaction and involvement we have with people every day and that our communication needs to be of the highest level to achieve the desired results for all parties involved. We need to supply them with the right products and tools to complete their objectives

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