The Institute of Inspection, Cleaning and Restoration Certification (IICRC) announced on Saturday, 17 March that ‘the board of directors has voted to return the formal name of the organisation to the IICRC, keeping the name and logo for the cleantrust as the end-user service mark of the organisation.’
“We’ve heard the feedback from registrants over the past few months and considered many options,” said IICRC chairman Darrell Paulson. “Ultimately, the board has decided to use the IICRC as the main brand and use the cleantrust as a service mark. This allows us to honour the 40-year history of our organisation, while also working to gain more awareness with end-users.
“We are still working through all of the details and we thank the inspection, cleaning and restoration community for their patience during this process,” he added.
‘The IICRC will retain the use of the updated logo, which represents the strength and breadth of the organisation. The shape reflects a globe, symbolising the IICRC’s international status. And like the organisation, the logo is made up of many different parts that are working together in a unified pattern, depicting an organisation that is deep in knowledge.’
“Together, this powerful brand combination of IICRC and the cleantrust, will enable us to constantly work towards our mission of identifying and promoting an international standard of care that establishes and maintains the health, safety and welfare of the built environment,” said Paulson.
As announced, updated materials including ID cards, brochures, introductory video and a new website featuring the new IICRC logo and an updated design will gradually rollout in the coming months.