Hilton Hotel will collect used bars of soap from guest rooms across its network and recycle them into 1 million new bars of soap by Global Handwashing Day on 15 October.
The project is in conjunction with Clean the World, a social organisation that distributes soap to communities in need.
Hilton said it will collect soap from its various hotels, including Embassy Suites, Hilton Garden Inn, Hampton, Homewood Suites and Home2 Suites.
The discarded soap is crushed, sanitised and cut into new soap bars. Bathroom amenity bottles are repurposed for hygiene kits or recycled.
“As one of the world’s most hospitable companies, we are always looking for ways to have a positive impact in the communities where we develop and serve millions of guests each year,” said Bill Duncan, global head, All Suites and Focused Service category, Hilton.
“Our hotels were among the first in the industry to participate in soap recycling and have remained leaders in the global hygiene revolution, making the world a more hospitable place by empowering our team members and guests to eradicate preventable hygiene-related illnesses.”
By 2030, Hilton plans to cut its environmental footprint in half to help protect the planet and double its social impact investment to drive positive change in communities.
Shawn Seipler, founder and CEO, Clean the World said Hilton, which has worked with Clean the World since its launch in 2009, understands the urgent need for recycled soap donation and hygiene education in communities all over the world.
“As many as 2.3 billion people around the world lack basic sanitation and more than 3500 children die from preventable hygiene-related illnesses every day. This challenge will make a meaningful difference for countless people in need.”
Through its soap recycling partnership with Clean the World, Hilton has contributed to the distribution of more than 7.6 million bars of recycled soap, resulting in more than 2 million pounds of soap and amenity bottles being diverted from landfills.
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