Australian Made Week starts today, with shoppers urged to buy one extra locally made or grown product each week to boost the country’s economy.
Now in its third year, Australian Made Week follows on from the success of prior campaigns in 2022 and 2021 when it prompted more than 70 per cent of Aussies to increase their efforts to prioritise local product purchases.
This year, the campaign is being promoted through TV, radio, print and online advertisements featuring Ash Barty.
Australian Made CEO Ben Lazzaro said the event, which runs from Monday 15 May to Sunday 21 May, would celebrate local makers and growers and encourage all Aussies to get behind them.
“This is an incredible opportunity to not only buy local, but also to reflect on the direct economic impact purchasing goods with the Australian Made logo can have on thousands of workers throughout the supply chain,” he said.
“Every change consumers make in their weekly shopping – even the smallest ones – can create a huge difference for local businesses.”
According to Roy Morgan research, if every household spent an additional $10 a week on Australian Made products, an extra $4.8 billion would be injected into the economy each year, creating up to 9,500 new jobs.
The research also found that four in five (86 per cent) shoppers say buying Australian is important to them, while 67 per cent state they ‘often’ or ‘always’ buy Australian-made products.
According to Roy Morgan research, more than 90 per cent of Australians believe it is important to build up local manufacturing to protect Australians from problems with the supply of products made overseas, while 89 per cent of Australians believe more manufacturing should be undertaken in Australia.
Figures from Australian Made Campaign show that, in the past five years, businesses using the Australian Made logo have almost doubled. During the COVID-19 pandemic, Australian Made experienced a four-fold increase in applications to use the logo and a 300 per cent increase in engagement with its social media platforms.
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