Industry Leaders Forum: Daniel Massaioli, Director, SAN-AIR

How was 2022 for SAN-AIR? What were the highlights? What were the challenges?

2022 was a momentous year for SAN-AIR. Third party (university and private business testing laboratories) found our product could control SARS-CoV-2 virus infection in the air as well as on surfaces, leading SAN-AIR’s reputation to soar.

Together, with more than a thousand reports from the field, users who testified being prevented from becoming ill with COVID-19, it became a constant effort to try and keep up with demand, constantly challenged by the overwhelmed logistics industry.

What are the company’s main priorities for 2023?

Our main priority for 2023 is expanding on our indoor air quality (IAQ) range and continuing to build awareness that our products are here not just for viruses, but for indoor air spaces.

Prior to the pandemic, indoor air quality was a topic that was largely ignored, however, COVID has brought home the importance of indoor air quality and has given chemists and other infectious disease experts an opportunity to explain the importance of IAQ. A focus for us this year is to continue to educate the industry.

Our goal is to provide the highest quality and the most effective products for the removal of mould, bacteria, and other microorganisms in indoor air spaces while only using natural sustainable ingredients. We will also continue to complete third-party tests on more germs.

What do you see as the main challenges the market is facing in 2023? 

One of the main challenges is overcoming the media driven threat of a looming recession. Yes, there are major companies going under, but it is not different to most other years.

Another challenge is educating the industry and the wider public about the importance of mould control as a primary means to achieve better indoor air quality. This will be achieved by better advertising methods.

What do you expect to be the big trends of 2023?

Greater understanding of indoor air quality and health, and the arrival of regulatory framework to achieve indoor air quality. The goal must be to provide air-purification and surface-cleaning systems that reduce the impact of germs and viruses and deliver better health outcomes. To that end, SAN-AIR has conducted research that indicates its products are dramatically driving down sickness rates in workplaces.

Are there any key sustainability commitments/targets SAN-AIR has made for 2023? 

We meet the 4 sustainability goals published by the United Nations. Our goal is to have more manufacturing sites outside of Australia, so hopefully do our part on creating jobs wherever we go.

We use natural, sustainable, high-quality Australian ingredients to produce our products. Everything we use is derived from plants and we do not intend changing that approach, it makes for the creation of a natural product which is also effective yet very safe to use. So, we think we are in a good space now.

What advice would you give to fellow leaders in the cleaning industry?

We are here with a natural set of products to add to the service that the cleaning industry can offer facilities and building occupants so come and speak with us about our solutions.

This first appeared in the January/February 2023 issue of INCLEAN magazine. 

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at info@incleanmag.com.au

Sign up to INCLEAN’s newsletter.

Leave a comment:

Your email address will not be published. All fields are required