The Intermedia Group (TIG), publisher of INCLEAN magazine, has launched INCLEAN New Zealand magazine. Its debut issue, which will be mailed in the next few days, offers the highest per capita readership of any cleaning industry title in the world.
The Intermedia Group’s event arm, Interpoint, is organiser of the successful, and growing, Clean NZ event. “Obviously there will be great synergy between the event and the magazine,” said INCLEAN New Zealand publisher Simon Cooper.
“We believed New Zealand marketers will quickly embrace their own dedicated industry magazine,” Cooper observed. “They have recognised that with a 3,000 copy print run, this B2B magazine will be read by a broad spectrum of end-user buyers numbering some 10,000 executives per issue.”
Published quarterly from May 2015, INCLEAN New Zealand will be predicated on New Zealand industry content, complemented appropriately with features written by highly respected international industry writers.
The May issue editorial content includes:
* OH&S and training major BSCNZ focuses
*Drumming in a new BSCNZ national president
*Changes to NZ’s health and safety law geared to stopping accidents
*Wellington’s CMOS aims to be the best cleaner
*Cleaning a worthwhile career at ToTal Property Services
*Cleaning never just a job for Waikato’s Peter Baker
*All the team at Window Cleaning Contractors, Wellington, are tertiary qualified
*Training in an invisible industry by Susan Tattersall
*FMs must engage in skills-based training, says Adam Hodge
*Grant McLauchlan calls for national cleaning standards
*Plush Carpet Cleaning has one priority: its customers
INCLEAN New Zealand magazine’s editor Kim Taranto is assisted by consulting editor Alan Hardcastle. “That’s the same very successful editorial team which has been in place on INCLEAN magazine for a number of years,” said Cooper.
Handling INCLEAN New Zealand magazine’s advertising sales is Samantha Ewart who, again, has solid industry experience through her similar role on INCLEAN.