When: 24 to 26 May 2011
Where: Verona, Italy
One of the most important international cleaning events, Pulire 2011, will be held 24 to 26 May 2011 in Verona, Italy. This is an exhibition that showcases the latest in equipment technology, reflecting the ongoing, innovative, role played by Italian cleaning product manufacturers.
Promoted by AfidampFAB – The Italian Association of Professional Cleaning Equipment, Machines and Product Manufacturers – and organised by Afidamp Servizi, commercial and operative arm of AfidampFAB, Pulire is a biannual event (held in odd number years) in association with Verona Fiere.
A showcase for current market trends, Pulire 2011 will cover more than 13,000 sq m of exhibition space, with 200 plus exhibitors, ‘demonstrating the value of the event and confidence that the operator has in the consolidation of market recovery, positive in 2010.’
Great importance is being placed on sustainability with the event hosting two specific prizes, one dedicated to green technology, the ‘Clean Green Award’; and the second to promote innovations, the ‘Clean Innovation Award 2011’.
The organiser notes that, Pulire 2011 ‘will take place in the sign of optimism and confidence since 2010 has provided signs of recovery’, both in domestic and international markets. ‘Products are beginning to look “different”, multifunctional and not related only to the price, but able to guarantee actual savings in the medium and long term’ in terms of energy, water and efficiency.
The organiser’s goal is to exceed the 19,000 visitors who visited Pulire 2009.
The event will comprise an exhibition covering a wide array of products and services – equipment, components, ancillary lines, dispensers, paper products and products made from other fibres, personal protective products, software applications, consultants and training – as well as an educational program. It will include conferences, seminars, and workshops.
The Innovation Awards will be made in three categories: machinery, equipment and chemicals. The projects will be submitted to a panel of experts who will decide nine finalists, three in each category. These will then be submitted to Italian and foreign specialist press, which will award the ‘Technical Press Award Pulire 2011’ to the winner of each section.
Then it’s down to the show visitors, who will vote for the overall winner.