Trade fairs a resource the market must use, and from which it should derive benefits

Trade fairs represent the wealth of a nation By Toni D’Andrea* A month or so has passed since the PULIRE Eurasia exhibition was held in Istanbul. Today, a number of assumptions have become convincing truths. The results or consequences of decisions, whether conscious or unintentional, are often revealed at a much later date. Sometimes it […]

Pulire expands its territory and boosts internal resources

Despite Europe’s and the US’s economic problems, international event organisation Pulire has been busy expanding its territory and boosting its resources. “In recent months we have witnessed a number of very positive results and initiatives that confirm our confidence in the Pulire brand and what it brings to our industry,” stated Pulire CEO Toni D’Andrea. […]

Industry eyes turn to Istanbul and Pulire Eurasia

A strategic interface between East and West, Turkey is the fastest growing country in Europe. It not only offers a burgeoning services industry, it is an increasingly important marketplace for the cleaning industry’s supply-side. That makes Pulire Eurasia 2012, which will held 27 to 29 September at the Istanbul Expo Center, a significant industry event. […]

Hako Australia signs-on as major AUSCLEAN Pulire sponsor

Building on its successful ‘total industry event’ formula, the Interpoint team is already working hard on AUSCLEAN Pulire 2013, to be held on 15 and 16 October 2013 at the Grand Pavilion, Rosehill (Sydney). Significantly, Hako Australia will again be major sponsor to Australia’s only dedicated cleaning and hygiene industry event. “We are very pleased […]

AUSCLEAN and Pulire form strategic alliance

Pulire and AUSCLEAN have entered into a strategic alliance which includes an agreement that will see the leading international cleaning industry exhibition group support the next national AUSCLEAN show – Sydney, 15 to 16 October 2013. Pulire has been expanding its international brand in recent years and now has partnerships in Spain, India, Turkey and […]

First Hygienalia+Pulire judged to have delivered excellent results

The ‘first edition’ of Spain’s Hygienalia+Pulire has been judged a success based on achieving planned visitor numbers and, perhaps more importantly, quality buyer traffic. Held inValencialate January/early February, Hygienalia+Pulire surmounted the difficult economic circumstances pervading Europe and Spain in particular. “The organising committee’s mission has been accomplished with some 4,000 professional visitors attending (specifically 3,959), […]

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