Good hygiene is neither a privilege, nor just for the privileged, states Masilamani

While our cleaning and hygiene industry is in an enviable position to capture a far larger ‘top of mind’ awareness in the public domain, a lack of evident leadership is hobbling opportunities, believes Sharmini Masilamani. As Rentokil Initial’s marketing development director and with a wealth of hygiene industry experience, Masilamani is well equipped to comment. […]