Montgomery tells NCSA members to create their own ‘blue oceans’

Rather than fight tough competition in a ‘red ocean’, products’ and services’ providers should develop a ‘blue ocean’ strategy whereby they find specific market needs and positions, and then service them. That was the key message imparted by Resi CEO Lisa Montgomery when she addressed the March National Cleaning Suppliers Association of NSW breakfast. Held […]

11 March, 2011