Different economies need different go-to-market strategies

Visiting HIGIEXPO 2012 in Curitiba, Brazil, INCLEAN consulting editor Alan Hardcastle met Peter Hug, managing director of EUnited Cleaning, the European Association of Cleaning Machines Manufacturers. Here, Hug proffers his views on exhibitions, market developments and association work in Europe. The HIGIEXPO took place for the 22nd time and in parallel to the WFBSC world […]


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