Future-proof your cleaning business: the power of a hero product

What if you could stop competing on price and start standing out by solving specific problems for your customers? That’s the power of a hero product.

18 March, 2025

The pitfalls of making assumptions

Effective communication is essential in the cleaning and restoration industry, yet assumptions often lead to costly mistakes.

17 March, 2025

Google Business Profile strategy for the cleaning industry

A strong digital footprint can be critical for the success of any small business, including those in commercial cleaning, on-location floor cleaning and disaster restoration.

17 February, 2025

The long game of social media

One company owner shares his thoughts on how to play the social game.

10 February, 2025

Five ways to set the stage for business growth

Running a cleaning business can be both rewarding and challenging. Here, a successful CEO shares his tips for success.

3 February, 2025

Don’t give up on your cleaning business

Staying in the cleaning business offers stability and growth with the opportunity to make an impact.

28 January, 2025

Leveraging email marketing to propel commercial cleaning business sales

Email marketing is a powerful tool for guiding prospects through the four-step sales process: awareness, interest, decision and action.

7 January, 2025

The art of prospecting has changed, and we must change with it

Are your salespeople seeing a decrease in their prospecting numbers and ratios? If so, they are not alone. 

22 April, 2024

Set smart sales strategies to win commercial floor care clients

Commercial floor care is a lucrative niche requiring more than technical skills.

8 April, 2024

Pricing jobs to win contracts in uncertain economic times

This year has brought a unique set of challenges for cleaning business owners and decision-makers.

2 April, 2024

How to improve your businesses conversion rate

A checklist guide for improving conversion rate for your business.

17 December, 2023

How to build business resilience and manage risk

The importance of business resilience and how organisations can navigate economic uncertainty.

16 October, 2023