SKG Cleaning has unveiled its new corporate branding, as the Sydney-based commercial cleaning company continues to expand its national footprint.

SKG Cleaning managing director George Manoussakis told INCLEAN the new look was part of the next stage of its growth strategy.

“We wanted to take a fresh new image to the national market that stands out,” Manoussakis said.

Founded in 1977 by Steve and Kathy Manoussakis, SKG Cleaning has been providing cleaning services to a number of clients for more than 10 or 20 years in both the private and government sectors.

“[Through the new branding] we are demonstrating to customers that our process is simple, and that we offer a caring, compliant service.

“We’ve had some good growth which we would like to consolidate and create a foundation to get to the next level. More importantly, we want to show larger clients, who traditionally avoid SMEs, why they should engage us,” Manoussakis  said.

“NSW used to be the largest source of business for us, accounting for around 90 per cent. That has now shrunk to around 50 per cent. The other 50 per cent now comes from other states around the country.”

This year SKG Cleaning added state managers to its teams in Queensland and Victoria, taking the number of administration and management staff to 20. The number of cleaners the company employs on a full time basis jumped from around 50 last year to 400 – mainly due to employing permanent staff instead of service providers.