Sealed Air’s deal to enhance marketing of its AHP technology

Designed to enhance its marketing of Accelerated Hydrogen Peroxide (AHP) technology, Sealed Air Corporation has completed an acquisition of Virox Technologies' Accel brand and its related healthcare businesses in the United States and Canada.

SealedAir_Virox_MarketingDesigned to enhance its marketing of Accelerated Hydrogen Peroxide (AHP) technology, Sealed Air Corporation has completed an acquisition of Virox Technologies’ Accel brand and its related healthcare businesses in the United States and Canada. The acquired assets include the brand, the current healthcare business and existing customer relationships.

Through its Diversey Care business, Sealed Air has had a long standing exclusive, global relationship with Virox and this new arrangement will enhance Diversey Care’s marketing of Virox’s proprietary Accelerated Hydrogen Peroxide (AHP) technology.

‘In addition to increased focus on healthcare surface cleaning and disinfection applications, Diversey Care continues to provide all the benefits of AHP to the broader institutional markets like education, government, facility management, retail and food service,’ stated Diversey Care.

“We see a unique opportunity to leverage Virox’s patented technology and professional and technical services (PTS) model around the world to deliver thought leadership in the cleaning and disinfecting arena,” said Ilham Kadri, president of Sealed Air’s Diversey Care division.

“Their PTS model leveraged with our sales coverage, application expertise, and global distribution will create an environment for the success of our AHP-based solutions in the Oxivir brand globally.”

AHP is described as a patented, synergistic blend of commonly used, safe ingredients, that when combined with low levels of hydrogen peroxide dramatically increase its disinfecting and cleaning ability. It provides benefits of speed and efficacy, while being gentle on people, surfaces and the environment.

Virox CEO Randy Pilon commented, “Virox has a long standing relationship with Diversey Care and our combined healthcare business now puts Diversey in a leading position for knowledge-based solutions in surface disinfection in the healthcare sector in Canada.

“The plan is to replicate this success in the United States and become the infection prevention resource to healthcare professionals so that all the sectors supported by Diversey Care will feel confident in choosing their infection prevention solutions.”

www.sealedair.com;  www.virox.com

Leave a comment:

Your email address will not be published. All fields are required

Advertisement
Advertisement