Reckitt, the makers of Dettol, has officially launched Dettol Pro Solutions – a business-to-business offering that helps businesses protect customers and staff from the spread of germs.
The program includes targeted cleaning protocols for high-traffic, high-touch areas, hygiene-centred messaging and hand hygiene solutions.
Dettol Pro Solutions partners have access to Dettol products such as Dettol Hand Sanitiser which kills 99.99 per cent of germs. Other disinfectant products available via Dettol Pro Solutions which are listed in the ARTG include Disinfectant Biodegradable Wipes (AUST L 356611), Dettol Multipurpose Biodegradable Wipes (AUST L 356710) and Dettol Multipurpose Triggers (AUST L 368890).
Dettol Pro Solutions has already delivered successful programs for some of Australia’s most iconic organisations. Its partners include Cricket Australia, the MCG, Hilton Hotels and the Sydney Opera House, as well as shopping centres operated by Australian property group Mirvac, where Dettol germ protection products and hygiene education signage have been installed to help stop the spread of germs.
Rahul Kadyan, executive vice president at Reckitt’s new growth platforms, said the introduction to the Australian market follows successful launches in the US and the UK.
“We recognise the increasing need to restore consumer confidence in workplaces — as well as travel, hospitality and leisure spaces, and it’s brilliant to be working with reputable partners to help enhance hygiene in their respective sectors,” said Kadyan.
“We will be harnessing our expertise across four key areas: tailored training and protocols for businesses; effective products that help to kill germs; innovative global logistics and servicing; and leveraging our brand power to help businesses clearly communicate the steps they’re taking to help make their spaces and teams clean and hygienic.”
When developing targeted cleaning and disinfection measures, Dettol Pro Solutions considers how customers move and interact within a space, with a focus on germ-hot spot areas within those locations. It then produces enhanced protocols and delivers training on when, how, and what products should be used to clean and disinfect.
“For generations of Australians, Dettol has been entrusted with helping provide protection against germs inside of the home,” says David Rankine, regional director of Reckitt Health, Australia & New Zealand.
“With Dettol Pro Solutions, we are able to extend that commitment to accompany them as they go about their daily lives against the backdrop of one of the toughest times in modern history.”
The new market announcement follows the positive impact of Lysol Pro Solutions in the United States, as well as a successful launch of Dettol Pro Solutions in the United Kingdom.
Having been the official hygiene partner at COP26, the program’s protocols and products helped protect more than 25,000 daily delegates from the spread of germs while attending the global climate change conference.
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