Reckitt has been appointed as an official partner of the Birmingham 2022 Commonwealth Games, with its Dettol brand serving as the official hygiene partner.
The Birmingham 2022 Commonwealth Games, set to run from 28 July to 8 August, is a multi-sport event started in 1930.
Dettol Pro Solutions, Dettol’s business-to-business offering, will support athletes and spectators over the 12-day event, bringing hand sanitiser dispensers, disinfectant products and educational hygiene messages to the 15 competition venues across Birmingham, Coventry, Royal Leamington Spa, Sandwell and London, as well as Dettol hygiene kits for all athletes and volunteers in attendance.
This partnership follows the launch of the Dettol Pro Solutions programme in 2021, which is also set to support the Queen’s Platinum Jubilee Pageant in June.
Dettol was also the hygiene partner at COP26, the UN’s global climate change conference in 2021, which played host to more than 25,000 delegates.
As part of its science-led approach, Reckitt and Dettol Pro Solutions will provide hygiene protocol guidance to the Birmingham 2022 Commonwealth Games for athletes, spectators and officials.
The team has already delivered hygiene programmes for industry leaders in the UK including British Airways, Avis Budget Group and Hilton Hotels, amongst others.
Jonathan Weiss, commercial director of Reckitt’s Pro Solutions said: “Dettol Pro Solutions is helping to elevate consumer confidence with our enhanced hygiene measures, which can help reduce the spread of viruses and bacteria. So much has changed since the last Commonwealth Games in 2018, and hygiene standards have become one of the most important requirements. We’re committed to supporting Birmingham 2022 with a gold medal standard of hygiene across the facilities and are proud to play a part in reassuring thousands of people to come together and enjoy live events in a hygienic environment.”
1 Zappi Survey Partnership Screen. Survey of 1200 participants, UK 2020
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