RAI Amsterdam has launched a new Interclean show for the Chinese professional cleaning and hygiene industry, Interclean China.
Set to take place from 19-21 April 2021, the first edition of Interclean China will open its doors in Beijing – hosted at the China National Convention Center.
As well as operating its flagship Interclean Amsterdam trade show, which attracts more than 900 exhibitors from 47 countries – along with 33,710 visitors from 143 countries, RAI is also (co-)organiser of Aquatech China, Intertraffic China in Beijing and Rematec Asia in Guangzhou. It opened an RAI office in Shanghai in 2019 to provide local support for events and operations in China.
The exhibition already has the support of many Chinese and global organisations. The China Association for Quality Inspection joins RAI as a strategic partner for the trade show, with other supporting organisations including the Beijing Cleaning Association, ACCESS, and the Patent and Copyright Innovation Alliance. The show has also received endorsement of EUnited Cleaning; the association for leading European manufacturers of cleaning systems for commercial and industrial use.
A key issue for many at the event will be how organisations operating in China use intellectual property (IP) to improve – and place a value – on business conduct across the cleaning industry. It’s a serious topic within the Chinese market, with a high percentage of revenue being invested in R&D and IP registrations.
This will be a strategic focus for Interclean China, which is why the signing of the Chinese Patent and Copyright Innovation Alliance into the Entry Committee and Advisory Board for IP Issues has been a vital step forward. Interclean China will act as an important platform on which to advocate for the value of IP and associated services.
Markus Asch, deputy CEO, Alfred Kärcher SE & Co. KG, said China has become more than just another target market for the industry – it’s the market with the one of the greatest growth potential.
“From a global perspective, China will even become one of the most important market for cleaning products in the years ahead. For Kärcher as well, there are enormous opportunities in this country,” Asch said.
“As cleaning is not a product but a solution, that involves different stakeholders and our industry depends on networking – it’s why a trade show is essential. We’re glad that, with Interclean China, we’re seeing the development of an exhibition here that’s guided by the needs of the industry. So, we’re happy to support Interclean China in establishing its professional trade-show architecture.”
Ruide Deng, director and secretary general, China Association for Quality Inspection (CAQI), said Interclean China demonstrates the recognition and needs of the international cleaning and maintenance industry enterprises in the Chinese market – covering various aspects, such as the business environment technology and economy.
“It’s exciting because the Chinese cleaning industry is facing a new round of opportunities and challenges. New brands, new application technologies and new ideas are constantly being generated and developed, then applied to a wider variety of new application fields,” Deng said.
Peter Hug, managing director EUnited Cleaning, said the association is looking forward to the new opportunities Interclean China will present for members.
“For many years, Interclean Amsterdam has proven to be the number-one recognised networking platform for the worldwide cleaning industry. As a representative of the European Cleaning Machinery Industry, EUnited is happy to see that Interclean is also on its way to launching in China – and will certainly become the number-one exhibition for the Chinese cleaning industry.”
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