Pulire’s 2015 edition will further expand this major event with a new element, the ‘PULIRE Clean’ project. Addressing fabric care and laundering equipment manufacturers, the Verona exhibition centre’s pavilion one will be dedicated entirely to this market segment.
Pulire 2015 will be held in Verona, Italy, from 21 to 23 May 2015.
‘PULIRE Clean’ will highlight laundering exhibitors and their technologies while demonstrating that segment’s synergy with professional cleaning.
Pulire, which is the largest Italian exhibition of professional cleaning and the second largest in Europe, now ‘offers those who work in fabric laundering and care a range of opportunities to expand their market and find new commercial partners,’ states the organiser.
Pulire’s organiser, Afidamp Servizi, points of that Pulire 2013 ‘took advantage of more than 270 exhibitors from 25 countries and more than 14,000 visitors from 90 countries from around the world.’
The event hosted the leading manufacturers of mops, floor care and uniforms, which ‘require increasingly specific and efficient washing solutions such as pre-application of mops and sweepers with the detergent necessary for floor care or specialised techniques for drying that do not compromise the characteristics of the materials.
‘In relation to chemical products, synergies and partnerships will be established (in 2015) with a view to achieving a complete service of washing machines and detergents.’
For visitors, Pulire delivers many contact opportunities with laundry professionals. In fact, 29 percent of Pulire’s audience is represented by large service companies and facility management companies that offer an expanding array of outsourcing services – especially in hospitality and the health sectors.
Pulire represents a wide and growing international audience with 24 percent of visitors coming from abroad, notably Germany (10.2 percent), Switzerland (8.2), Sweden (6.6), Slovenia (6.5), Spain (5.9), France (5.5), Belgium (5), Holland (4.8), Romania (4.1) and Austria (3.8). Increasing numbers of cleaning and hygiene executives from Asia are making Pulire a ‘must visit’ event.
The Pulire brand is reflected in an international network of exhibitions held in Spain, Russia, Dubai, Asia, India, Australia and South Africa.
“Pulire is an event that has become more dynamic and always contemporary for industry professionals, while maintaining the history of its original purpose,” notes Toni D’Andrea, Afidamp Servizi’s managing director.
“We are delighted to communicate our intention of opening up a section dedicated to fabric care and laundry. We believe that dedicating a pavilion of Pulire to this area so closely related to cleaning demonstrates how our organisation is highly oriented toward the market and the desire to build a network of ever expanding relationships.”