More than 14,000 people will be visiting Verona from 90 countries around the world. According to show organisers’ Afidamp Servizi, “the audience is made up by the largest and most important facility management companies, an industry that is poised to become one of the most significant for Italian economy. These companies operate in outsourcing for the health, hospitality, industry, retail and transportation sectors. Another extremely important component of Pulire’s visitors is represented by distributors, dealers, retailers, importer and buying groups.”
PULIRE Outdoor
Since the last show held in 2013, PULIRE has also developed the brand PULIRE Outdoor, dedicated to sweeping and urban decor and therefore addressed to all manufacturers of road sweepers and cleaning machines for road maintenance. The theme of this year’s PULIRE Outdoor will be ‘Clean city for Quality of life’.
PULIRE Clean
Another new feature of the 2015 is the project Pulire Clean, aimed at manufacturers of washing machines and fabric care. . Operators in the laundry sector will have the opportunity to meet the leading manufacturers of mops, fringes and uniforms in need of cleaning solutions increasingly specific to the laundry sector.
PULIRE 2.1
“What makes Pulire unique is the high digitization of the fair,” states Afidamp. In 2013 it developed an app and this year it evolves from 2.0 to 2.1. Visitors can plan their visit to the exhibition from March, due to a system of match-making that allows visitors to book appointments with exhibitors. All information about the exhibitors will be available on smartphones and tablets.
From Toni D’Andrea, CEO of Afidamp Servizi
“The fairs are the best meeting point between supply and demand, the place of excellence where you have the most important news, where you will experience innovation and sharing of prospective future scenarios.
“However if you do not prepare your presence at the fair before and do not continue to keep in touch with potential clients after the event, you lose your efficiency and market presence. This is the reason why we have developed an app that helps exhibitors and visitors be present before and beyond the fair. We are also offering a full program of conferences and initiatives specifically dedicated to professional cleaning.”