The Smart Show adds significant value for both exhibitors and visitors
Against the backdrop of a depressed European business environment, Pulire 2013 delivered a particularly successful event in terms of quality visitor numbers as well as further strengthening of its brand and features. Pulire 2013 was held in its traditional Verona Fiere home from 21 to 23 May.
Exhibitor numbers held fairly firm when compared with Pulire 2011 and this year’s event significantly out-performed other recently held European cleaning industry exhibitions, which had ‘fallen away’ in the tough economic climate.
Pulire 2013 pre-registrations totalled some 9,700 and by the end of day two 9,000 visitors had attended with the third day a busy scene. Practically all exhibitors were enthused by the show’s constant buzz…
Supported by global event organisation UFI, Pulire 2013 was the inaugural ‘Smart Show’ and debuted, most successfully, its 2.0 technology. In essence, smart phones and iPads were the tools with which exhibitors and visitors communicated with each other – Pulire 2013 was a ‘no paper’ event and that meant no hard copy catalogue etc.
To find out more about this leading edge event technology, go to:
Importantly for the cleaning and hygiene industry as a whole, more than 30 percent of Pulire 2013 exhibitors were first time Pulire participants – reflecting the positive future our industry offers.
For the Pulire brand, Pulire CEO Toni D’Andrea announced a 10th member of the family being Pulire Asia Pacific, which will be held in Bangkok, September 2014.
“We are working with one of East Asia’s strongest and most professional event organisers, the Impact group. By combining our resources and skills we are very confident of delivering a highly successful cleaning and hygiene show for that region,” stated D’Andrea.
The support competitive organisations give each other in the European arena is pleasing to observe. Associations taking stands at Pulire 2013 included ISSA and C.M.S Berlin while delegations from countries including Singapore and Brazil attended.
Innovation Award winners
Pulire visitors voted – by smartphone and iPad – for the overall Innovation Award, which was won by Taski’s Quantum floor mopping system. It is a double sided mopping system that is ‘no touch’ using plastic spikes (not velcro) and comes colour coded.
A judging panel comprised of international cleaning press journalists voted for the winners of three categories.
Innovation Award winner for the Machine category was Nilfisk’s VL500 series wet/dry vac that features dual filtration and a pivot system for easy and safe emptying.
Innovation Award winner for the Chemical category was Karcher’s RM 99 solar panel cleaner. Low alkaline, it is specifically designed for cleaning solar panels with an iSolar pressure washer machine.
Innovation Award winner for the Equipment category was SRI’s Pelican Pack, a fast and complete system for dealing with (hydrocarbon) oil spills – using cotton-based absorbents.