When: 24 to 26 May 2011
Where: Verona, Italy
Pulire 2011 promises to be a major success with exhibition space sold now exceeding 14,000 sq metres; increased exhibitor numbers secured through vertical expansion into new market sectors; and anticipated high visitor traffic resulting from event enhancements.
A new floor plan sees pavilions one to five inclusive being smaller than previous pavilions used for this event. However, they offer exhibitors a key advantage in that all stands will have far greater visibility. And, it allows the organiser to create a ‘recommended route’ that will assist visitors to access all booths.
“The suggestions made by our associates and as well as those submitted by exhibitors from past editions have been a starting point for the innovations of Pulire 2011, which was designed and developed as an answer to new needs,” noted Toni D’Andrea, managing director of Afidamp Servizi Srl, the company organising Pulire 2011, which is a member of Afidamp (Italian Association of Professional Cleaning Equipment Manufacturers).
“One of these changes was to the date, which has been moved up to May, to promote business opportunities before the (European) summer holidays. Furthermore, the new exhibition format and the length of the event are also positive changes,” D’Andrea added.
Importantly, Pulire has traditionally been the international cleaning event that represents design developments, primarily in equipment. Pulire 2011 will continue to deliver leading edge technology.
‘This is why it hosts two prizes, one specifically dedicated to green technology, the Clean Green Award, and another aimed at developing innovations to increase competition on the market, the Pulire 2011 Innovation Award, reserved specifically for exhibitors,’ notes the organiser.
The Pulire brand continues to grow internationally, with trade shows taking place in Spain, India, Turkey, Russia and Asia, all organised by Afidamp Servizi in conjunction with local partners, in accordance with relevant industry associations.
‘The shared objective is to offer invaluable opportunities for meeting,’ points out Afidamp. ‘In this perspective, Pulire 2011 will play host to major foreign delegations from Turkey, Spain and Brazil.’