Pulire 2.0, 21 to 23 May 2013, Verona, Italy
Based on the ‘Pulire 2.0′ concept, Pulire 2013 edition will deliver a dynamic and interactive environment that will enhance buying relationships between exhibitors and visitor buyers.
To be held in Verona, Italy, from 21 to 23 May 2013, Pulire is the largest professional cleaning exhibition in Italy, home of European equipment manufacturing. One of the world’s most important cleaning industry events, it features the latest in machines, chemical systems, janitorial products, paper and washroom ranges, and IT/management products.
The 2013 edition is designed around the Pulire 2.0 concept, ‘a new way of thinking about the show’ that is dynamic, interactive, and oriented to building effective relationships.
Pulire 2.0 will be based on two downloadable applications for smartphones or tablets, one for exhibitors and one for visitors. Every visitor will be associated with a QR code with all information about him/her, industry, origin, and registry. Every exhibitor can then create a visitor database, in compliance with privacy regulations.
Both parties can plan their schedules and appointments with a system of ‘match making’. Exhibitors will also have real time visitor statistics and know, for example, when a distributor of their interest, entered the fair.
Exhibitors can give each product on display a QR code containing its specifications, thus avoiding printed catalogues. The application will also provide information about the show, its halls, and exhibition facilities.
“2.0 applied to an exhibition means providing an interactive platform of relationships that can obtain the consent of homogeneous segments, content on various issues relating to the supply chain or system or simply market, many months before the event takes place and to keep it up much later, “said Toni D’Andrea, CEO of Afidamp Services, Pulire’s organiser.
“Exhibitors and visitors become active and dynamic in the system. 2.0 means creating Pulire, long before the physical event takes place, in a virtual place, accessible from the market that allows supply and demand to talk to each other.”
Pulire 2011 edition
300 exhibitors from 21 countries
16,000 sq m exhibition space
10,000 visitors from 90 countries