Procter & Gamble Professional has entered into a strategic partnership with ride-share provider, Lyft Inc.

As part of the agreement, P&G teamed with medical experts at the University of Tennessee Health Science Center to develop cleaning guidelines for Lyft drivers.

P&G will also provide Lyft drivers with cleaning and disinfecting products approved by the US Environmental Protection Agency (EPA) as being effective against SARS-CoV-2, the virus that causes COVID-19.

In addition to keeping their vehicles clean, Lyft’s Health Safety Program requires drivers and riders alike to agree to wear face coverings throughout the ride, keep windows open, and not ride if they have COVID-19, or have related symptoms, in accordance with the Centers for Disease Control’s (CDC) recommendations

“As people across America continue to use Lyft, we’re proud to offer drivers the products that will help provide a clean and disinfected space for themselves and their passengers,” said Paul Edmondson, vice president P&G Pro North America.

“By using familiar, trusted brands like Spic and Span and Microban 24 Professional as part of their health and safety program, Lyft drivers and riders can feel more comfortable in their next ride.”

The rideshare-specific cleaning process offers guidance for drivers on how to effectively sanitise their vehicles, including step-by-step instructions for surfaces like door handles, seat belts, floor mats, steering wheels, center consoles, and shared spaces like partitions.

In a recent survey conducted by P&G Professional, more than one third of respondents (37 per cent) are extremely concerned about COVID-19, and a majority indicated that they would patronise a business if they know and trust the cleaning brands used by that business (70 per cent).

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