South Australia-based Pak Rite has undergone a brand revamp, changing its name to Salute.

Salute managing director Bronte Hough said the rebrand marks a new direction for the business.

“We are very proud of all that we have achieved under the Pak Rite name. Salute will always hold true to the values that have guided our independent family business over the last three decades. We are and always will be proud to call South Australia our home and headquarters.”

Salute provides complete cleaning, chemical, washroom, packaging, hand hygiene, and eco-friendly solutions to more than 2000 direct customers across the education, hospitality, healthcare, aged care, food service, industrial, and entertainment sectors. Salute’s trusted distribution network also provides service and support to many more customers Australia wide.

“As a business, Salute practices a customer-first approach. We forge long-term partnerships with our clients and work hard to provide them with customised solutions that will add value, address their needs by reducing cost and usage, and, where possible, help protect our planet and environment,” Hough said.

Salute works with brands including True Blue Chemicals, ESG Asia Pacific, GOJO and PURELL, along with an increasing importing program. Salute offers a service that includes ongoing support, training and compliance.

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