The New Zealand cleaning and hygiene industry has responded very positively to an announcement that INCLEAN New Zealand magazine will debut in May 2015. To be published by The Intermedia Group, publisher of INCLEAN magazine, INCLEAN New Zealand will offer the highest per capita readership of any cleaning industry title in the world.
The Intermedia Group’s event arm, Interpoint, is organiser of the successful, and growing, Clean NZ event. “Obviously there will be great synergy between the event and the magazine,” said INCLEAN New Zealand publisher Simon Cooper.
“New Zealand marketers are quickly embracing what will be their own dedicated industry magazine,” Cooper observed. “They have recognised that with a 3,000 copy print run, this B2B magazine will be read by a broad spectrum of end-user buyers numbering some 10,000 executives per issue.”
Published quarterly from May 2015, INCLEAN New Zealand will be predicated on New Zealand industry content, complemented appropriately with features written by highly respected international industry writers.
Having a strong presence in the New Zealand marketplace with Clean NZ, it is logical to further support that country’s marketers of cleaning and hygiene products with a media vehicle such as INCLEAN New Zealand.
“Feedback from Clean NZ exhibitors indicated that they wanted a magazine which would target key end-user sectors including building service contractors (BSCs), healthcare, aged care, hospitality and property management,” explained Cooper.
“We have responded in developing a quality database as well as investing in editorial content that is very much focused on the New Zealand industry.”
INCLEAN New Zealand magazine’s editor will be Kim Taranto and she will be assisted by consulting editor Alan Hardcastle. “That’s the same very successful editorial team which has been in place on INCLEAN magazine for a number of years,” said Cooper.
Handling INCLEAN New Zealand magazine’s advertising sales will be Samantha Ewart who, again, has solid industry experience through her similar role on INCLEAN.
“We’ve been very pleased with the number of forward bookings and advertising commitments already made by New Zealand companies. The future for INCLEAN New Zealand magazine is looking very bright,” enthused Ewart.