A major win for professional cleaning and household product giant Oates, the Victorian Open Golf Victoria has announced a three-year naming rights sponsorship with the cleaning company. ‘The agreement will see the historic tournament be referred to as the Oates Vic Open for the 2014, 2015 and 2016 events’, stated the 10 September press release.
Oates, a subsidiary of ASX listed company GUD Holdings, started in 1930 and has grown to be one of Australia’s biggest suppliers of professional and household cleaning products.
Golf Victoria chief executive officer, Simon Brookhouse applauded Oates for its commitment to the tournament and Victorian golf, and spoke about what it means for the event’s future. “To have Oates come on board as our naming rights sponsor of the Oates Vic Open is a tremendous result for the event and puts us in a strong position to continue to grow. On behalf of Golf Victoria and our host venue Thirteenth Beach, I’d sincerely like to thank David Birch and the team at Oates for the commitment they’ve shown to our great tournament
“With the support of Oates, we look forward to building on the success of earlier this year and making 2014 an even better experience for the players, spectators, sponsors, volunteers and media,” said Brookhouse.
David Birch, chief executive officer at Oates spoke about his company’s decision to invest in the Vic Open. “The success of the 2013 Championship including the impressive media coverage and huge public support made the decision to have the Oates brand as the naming sponsor an easy one to make.
“As a cleaning brand driven by innovation we are impressed with the innovative format of this event, and of the opportunity for golfing fans and families to get up close and personal with golfers from around the world. We look forward to working with Golf Victoria in the coming years promoting this outstanding event and the Oates brand,” Birch stated.
The Oates Vic Open will be played from 20 to 23 February, 2014.