Kennards Hire has announced a four-year partnership extension with Sydney Football Club, making the equipment hire company the longest serving premium partner in the club’s history.

This arrangement follows Kennards’ previous three-year partnership with the club and the announcement last year of its backing of the club’s Westfield W-League team.

Sydney FC CEO Danny Townsend said the renewal shows a fantastic long-term commitment to Sydney FC and Australian football by a renowned and successful company.

“Kennards Hire have been an excellent partner for a number of seasons and I’m delighted to extend our relationship to a record seventh year,” he said.

“Building strong and long-term partnerships between two family orientated organisations who work together to champion football is exactly what we want.

“I’m looking forward to continuing to work with Kennards Hire for the better of the game and would like to officially recognise and congratulate them on extending their time with the Sky Blue Family.”

Kennards Hire CEO Angus Kennard said he was thrilled to be continuing the relationship with a football brand that has such high community regard.

“The Sydney FC partnership is a natural extension of our family-owned company values and we are pretty excited about backing both the A-League and W-League.

“It’s important to us that we connect with our customers and the communities that our people work and live in.

“We put great value in long-standing, mutually beneficial relationships, be they with partners like Sydney FC, our customers or our suppliers.

“Kennards Hire and Sydney FC share a commitment to family, community and inclusion so extending the partnership to both the men’s and women’s senior teams for a further four years was an easy decision to make,” said Kennard.

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