The show floor for the ISSA/INTERCLEAN Amsterdam exhibition in 2018 has been expanded to occupy 12 halls of the RAI Amsterdam for the first time.
Show organisers says the increase to the floor area further emphasises the need for both exhibitors and attendees to plan their visits well in advance to maximise the opportunity to meet and network at the event.
[quote]“The fact that the floor space is already 85 per cent sold as of late November 2016 – and is expected to sell out within weeks – confirms that it was the correct decision to expand the show and represents a substantial vote of confidence from our exhibitors and partners,” explained RAI Amsterdam’s ISSA/INTERCLEAN show manager, Rob den Hertog.[/quote]
Mr Hertog also revealed that there will be new laundry and waste management sections at the 2018 show, due to the high levels of visitor interest in waste management and laundry products at the 2016 event.
[quote]“As organisers, we are sure that the inclusion of the laundry and waste management segments, together with some additions to the overall exhibition program that have yet to be announced, will deliver an even richer experience for everyone that attends – visitors and exhibitors alike,” he said.[/quote]
Over the years, ISSA/INTERCLEAN has become increasingly relevant for hygiene professionals operating within the service industry who are looking to gain entry into, or secure partners within, the cleaning and maintenance marketplace.
In response to this trend, ISSA/INTERCLEAN Amsterdam 2018 has also confirmed that it will be partnering with selected hospitality, food and hotel media brands and running advertising campaigns across print and digital media to ensure that hygiene professionals are fully aware what the event has to offer.
ISSA/INTERCLEAN will take place at RAI Amsterdam on 15 to 18 May 2018.