As the latest self-cleaning surfaces continue to be adopted by a variety of industries, ISSA, the worldwide cleaning industry association, has recently helped facilitate the distribution, installation and maintenance of this new self-cleaning innovation.
“The interesting thing about this new service model is that consumers were actually driving the development of this approach,” said NanoTouch Materials co-founder Mark Sisson.
“Consumers who had seen NanoSeptic surfaces in one facility were then asking their school system, doctor’s office and employer to install these surfaces because it made them feel more confident about the cleanliness of these facilities. Unfortunately, there wasn’t an organised way to deliver and maintain these surfaces, until now.”
Unlike distributors, BSCs (building service contractors), handle and provide janitorial and maintenance services in these facilities on a regular basis. Commercial cleaning firms were the perfect fit as value-added resellers who could regularly inspect and replace these facility touch points.
“Commercial janitorial firms have the added challenge of providing a service that is largely invisible,” said Sparkleen Services owner Randy Layne.
“With NanoSeptic self-cleaning facility touch points, we now have a great differentiator, a new revenue stream, and most importantly, a publicly visible element of our service offering.”
And while the distributor and BSC benefit from selling and servicing these products, it is the customer who sees the greatest reward.
While ISSA provides valuable market information for its members, in this case the association provided a pool of professional companies that can work together to deliver this new innovation to multiple industries.
“NanoTouch Materials, with its self-cleaning surfaces and the service model it’s developed, are a great example of the type of businesses that will be featured in this year’s Innovation Showcase during the ISSA INTERCLEAN North America tradeshow, 25 to 28 October in Chicago,” shared ISSA director of media and publications Lisa Veeck.