IQ Safety has unveiled its new branding, which includes a new look logo and updated website.

Sandra Ducak, business manager – iQ Safety, said the new branding gave the logo a modern feel.

Using the Chameleon from its parent company – family-owned business Matthews – shows the link between the two and their ability to continue adapting to the market.

Ducak said the updated tag line – “intelligent spill management” – more clearly described what iQ Safety does.

The company, a division of Matthews Australasia, has also launched a new website.

“In the past few years, we’ve added a lot of breadth to our range of top global safety products, focusing on spill and hazardous-goods management.”

According to Ducak the redesigned website features an industry-first product-comparison tool. For instance: where products are part of the same sub-category, customers can use the tool’s drop-down menu to instantly identify the size options available.

“This is important, because while having safety-management tools on hand is vital in manufacturing businesses, it’s actually just as important to have the right product for the job,” Ducak said.

IQ Safety has been an authorised distributor of New Pig absorbents since 1990. Today, brands the company represents also include Haws, Pratt Safety Systems, Justrite, Storemasta and All Valve Industries.

Products include absorbents, matting, emergency shower and eyewash systems, quality site-safety and environmental-protection products, safety cabinets for flammable liquids and other hazardous materials, and monitoring systems.

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