How was 2024 for Agar Cleaning Systems?

Firstly, and very sadly, we lost our Queensland state manager, Chris Jackson, after a courageous fight with a serious illness. Chris was instrumental in building the foundation of our distribution base in Queensland.

Known across the Queensland market for his chemical knowledge, especially in floor care, Chris earned the respect of many, including mine. He was a self-starter, very goal-oriented and conscientious, and our sympathy is with his family who have felt his loss very strongly.

From a business perspective, Agar has had another strong year with further growth in sales volume and revenue. We’re grateful for the work our distributors have done to promote our products. Increasing costs have been a major issue, but this was mitigated by a modest price increase and we greatly appreciate our customers accepting this.

What do you see as your main focus for 2025?

Our main priorities for 2025 are to build on the momentum we’ve gained in 2024 and push further with our sustainability goals. We’ve seen a healthy and growing interest in green alternatives and will continue investing in the research and development of new chemistry

aimed at reducing environmental impact.

This means focusing on finding suitable plant-based surfactants and naturally derived solvents that are compatible with Australian surfaces, soilages and conditions, without compromising the product’s expected performance.

Internally, we remain committed to optimising the processes that support long-term growth within our operations. We are actively improving our logistics and investing in new machinery that improves our production efficiency.

What trends do you see in the cleaning industry?

Sustainability in cleaning will continue to be a big focus for businesses, with more emphasis on reducing water and energy use, cutting waste and switching to recyclable or biodegradable materials.

Advancements in software with AI that enhance contract management and delivery of specifications are also taking off. This practical adoption is making a noticeable difference to businesses by reducing errors, keeping everything compliant and making day-to-day

operations easier.

Finally, we’ve noticed a bigger focus recently on controlling how chemicals are used, with smarter dispensers and improved formulations leading the way. With better chemical management, these changes are helping businesses cut down on costs and waste, improve safety and return more consistent results.

What are the biggest challenges facing the cleaning industry right now?

The biggest challenges we’ve seen facing the industry are mainly economic pressures, an evolving workforce and adopting new technological developments.

There’s been an increasing pressure to reduce cleaning service prices while simultaneously needing to increase productivity.

As younger workers enter the workforce, we’re seeing a generational gap that requires different approaches to leadership, engagement and guidance. Traditional management styles may not be as effective as they once were, and companies will need to adapt

to attract, train and retain this new generation of workers.

The industry is also grappling with rapid technological advancements. Strategic evaluation and careful selection of innovations that genuinely enhance operations and deliver long-term value will be key to staying competitive and effective.

Where are the biggest opportunities?

• Utilising new technology to provide transparency, prove service delivery, and enhance processes, productivity and training.
• Meeting the increased demand for workplace cleaning as hybrid and traditional work models replace fully remote setups.
• Reinforcing the need for effective cleaning to protect employees from illnesses like influenza and COVID-19.
• Tailoring and adapting cleaning services to meet the evolving needs of the workplace.
• Helping property managers achieve their sustainability goals with minimal disruption to day-to-day operations.

What role does sustainability play in your plans for 2025?

Sustainability has always been a significant focus for us, and it remains central to our plans for the new year. We are focused on reducing waste, conserving resources and optimising processes to minimise our environmental footprint. Our green range exists to help our customers cater to a growing market. By offering reliable, environmentally preferable, we can help the industry adopt more sustainable cleaning practices.

What does good leadership mean to you?

Good leadership is about empowering our team to achieve collective success. It starts with ensuring that every team member understands their individual purpose and how their role contributes to our overall mission. Good leadership also involves clear communication, setting achievable goals and actively monitoring progress to ensure we stay on track and achieve our objectives.

Ultimately, it’s about creating a culture of purpose, collaboration, accountability and shared success. We’re a team, and that includes me, too!

What is one thing you want people to know about the cleaning industry in 2025?

You get what you pay for: the best in the industry are highly skilled, well-equipped and valuable. Professional cleaning doesn’t come for free. It requires a thorough, thought-out specification, well-trained and skilful staff, the right tools, knowledgeable supervision and

contemporary management systems.