Industry Leaders Forum: Sarita Salatian, CEO Hospeco Pty Ltd

Leaders from across the industry share their commentary on the year ahead.

How was 2024 for Hospeco?

2024 was truly a landmark year for us – a year of transformation, growth and extraordinary achievements. It was a period where we not only reinforced our commitment to innovation but also expanded our market presence and strengthened our position as a leader in the hygiene and cleaning industry. 

One of our proudest milestones was the acquisition of Davidson Washroom, which has significantly broadened our portfolio and capabilities. We also secured the distribution rights for Mediclinics Hand Dryers, widely recognised as the world’s most awarded hand

dryers. These additions reflect our commitment to delivering cutting-edge solutions that meet the evolving needs of our customers.

Another highlight was the celebration of the 20th anniversary of our Philippine office. This milestone underscores our stability, resilience and the strong foundation we’ve built over the decades.

Looking ahead, we are excited to expand further into the Asia Pacific region and the Middle East, markets that are brimming with opportunity.

What do you see as your main focus for 2025?

Our main focus for 2025 is the seamless integration of Davidson and Hospeco. By combining our strengths, we aim to create a unified powerhouse capable of delivering unparalleled value to our partners and customers. This integration provides an opportunity

to streamline operations, enhance collaboration and elevate our offerings to new heights.

We’re equally thrilled to introduce an array of innovative products. These include the Use~LESS Paper Product range, which champions sustainability; the Oxygen Air Guard, the world’s first non-aerosol insect repellent; and the Oxygen Supreme, an environmentally certified and intelligent air freshener. These, alongside the MaxBIN range of comprehensive trash bins, represent our unwavering dedication to delivering practical, forward-thinking solutions that empower businesses and align with modern market needs. 2025 is about more than growth – it’s about driving innovation, embracing sustainability and deepening our

Partnerships.

What trends do you see in the cleaning industry?

The cleaning industry is undergoing an exciting transformation. Green cleaning has become a top priority, with growing demand for environmentally friendly products and sustainable solutions. Businesses and consumers are seeking products that minimise environmental impact without compromising performance.

At the same time, intelligent technologies are revolutionising the industry. From automated cleaning systems to smart dispensers and data-driven tools, these advancements enhance operational efficiency while delivering superior user experiences. Education and advanced training are also key trends, equipping professionals with the knowledge to effectively implement these innovations and set new standards for the industry.

What role does sustainability play in your plans for 2025?

Sustainability is central to our vision for 2025. Every product we develop and introduce is an opportunity to reduce waste, utilise ecofriendly materials and promote sustainable practices. By prioritising sustainability, we aim not only to contribute to global environmental efforts but also to inspire our partners and consumers to join us in building a greener future.

What does good leadership mean to you?

Good leadership is about inspiring a shared vision and fostering collaboration and inclusivity. It means creating an environment where everyone feels valued, heard and empowered to contribute their best.

Today’s leadership also requires adaptability to evolving organisational trends – whether embracing flexible work environments, leveraging technology for communication or navigating market changes. Above all, good leaders lead by example with integrity, empathy and resilience, ensuring that the journey benefits not only the company but also the people and communities we serve.

What is one thing you want people to know about the cleaning industry in 2025?

The cleaning industry is about much more than hygiene – it’s about creating spaces where people can feel safe, healthy and productive.

In 2025, the industry continues to be a cornerstone of societal wellbeing, combining innovation and sustainability to address the evolving needs of businesses and communities.

What excites me most is how the industry is adapting by embracing intelligent technologies, prioritising sustainability and reimagining its role in shaping healthier and more resilient

environments. It’s time for the world to see the cleaning industry not just as a support service, but as a driver of progress and a critical contributor to a better future.

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