What’s something your team achieved in 2025 that made you proud?
The past year marked a significant milestone for our business unit in Australia. After an extensive assessment process, we successfully introduced our new market strategy – one that sharpens our customer-centric focus and enhances our ability to deliver value-led solutions that will help grow the overall professional cleaning market. I’m particularly proud of how the entire team embraced the strategy from day one, demonstrating strong commitment, accountability and alignment. The passion our organisation has shown, especially in engaging with our key external partners, has been truly energising.
What does good leadership look like to you?
My goal as a leader is to build a clear vision, mission and strategy while creating a trusted, committed team that enjoys the journey, supports one another and grows within the company. I believe in leading by example, with a strong growth mindset and a constant willingness to challenge ourselves. This approach helps us improve not only as professionals, but also as people and leaders.
What’s one sustainability initiative you’ve implemented that others could learn from?
Our company recently achieved the EcoVadis Bronze Medal for 2025, an important recognition of the hard work and long-term commitment our teams have demonstrated over the past decade. This certification reinforces the progress we’ve made in sustainability and responsible business practices.
What drove your Operational Excellence award win, and what should the rest of the sector learn from it?
This success is truly the result of the entire company working together as one team. Over past years we’ve learned how critical the logistics set-up is in Australia to ensure long-term success, and we strengthened our team accordingly to improve performances and reliability. By fostering open, transparent conversations, we’ve been able to understand their pain points more deeply and turn those insights into meaningful improvements.
You’ve pushed hard to build a high-performing team at FHCS (Freudenberg Home and Cleaning Solutions). What does that culture deliver for customers?
Building the right culture is the foundation of any successful team. We’ve focused on creating a positive environment where people feel supported, valued and able to bring the best version of themselves to work every day. This culture directly shapes how we engage with our customers. Because our team feels empowered, they are confident in providing the best possible support and building truly win-win partnerships. This mindset is what enables us to deliver meaningful value and long-term impact.
Which product or supply-chain trends do you believe will reshape professional cleaning in the next two years?
There is a lot of conversation in the market about robotics and, soon, even humanoids. But before focusing on advanced technologies, we need to ask ourselves: do we truly understand what our customers really need and why?
At FHCS Professional, our priority is to gain a deeper understanding of our customers’ real challenges across different environments. Our role is not only to provide solutions, but also to educate customers on how to clean effectively and sustainably.
What do you hope the cleaning industry will stand for in 2026?
My hope is that the cleaning industry elevates the conversation around critical topics such as protocols, certifications, sustainability and the essential role of cleaning in reputation, brand protection and customer attraction. Our goal is to raise awareness and strengthen the culture around professional cleaning so that, together, we can grow the value of the entire market.
There is still a long journey ahead but, by working together, we can truly make our environment, and our world, cleaner and better for everyone.
