The Institute of Inspection, Cleaning and Restoration Certification (IICRC) has announced the change of its name in the US to The Clean Trust. Along with the new name, a new, updated, branding campaign will be rolled out in the coming year starting in the US with Australia to follow.

“The Clean Trust lets people know exactly what we do, in a business-like, technical, professional way. We train. We set the standards. We certify. We vouch for a technician’s ability and professionalism and thereby ease our customer’s worries and concerns,” said Paul Pearce, The Clean Trust chairman. “Although the acronym of the IICRC also had a meaning; it wasn’t as direct and easy to understand,” he added.

The Clean Trust’s focus on cleaning, restoration and inspection, its three core areas of expertise, will remain the same as it was for the IICRC. Additionally, the certification and standards on which the IICRC has built its reputation will remain at the core of the organisation. The Clean Trust will continue to pursue the development of standards for the industry as a whole, aiming to provide the most up-to-date education for its registrants.

“The leadership discussed at length the benefits of a name change and ultimately decided that it was in the best interest of our registrants to move forward with a new name,” continued Pearce. “The name, The Clean Trust, reflects our mission to identify and promote an international standard of care that establishes and maintains the health, safety and welfare of the built environment.”

The Clean Trust currently represents more than 5,700 Certified Firms and 54,000 Certified Technicians in 22 countries. With participation from the entire industry, the Trust sets standards for inspection, cleaning and disaster restoration. The Clean Trust does not own schools, employ instructors, produce training materials, or promote specific product brands, cleaning methods or systems. It approves schools and instructors that meet the criteria established by The Clean Trust. The Clean Trust also serves as a consumer referral source for Certified Firms and Inspectors.