Floor cleaning retailer Godfreys has appointed Goodyear’s former GM of digital, data, IT, product and marketing as its new chief customer officer.

Cat Parker, will take up her new position on Tuesday 13 March, alongside Godfrey’s new chief people and culture officer Mari Ruiz.

Parker has experience in e-commerce, digital, data and analytics, customer experience and customer lifecycle management gained over her 17 year career.

Most recently, Parker held the position of GM digital, data, IT, product and marketing with Goodyear, which has a distributed network of more than 600 stores across Australia, as well as manufacturing and wholesale distribution of products under the Goodyear, Dunlop and Kelly brands.

Prior to this, Parker worked for Platinum Equity as the founder and GM, digital & e-eommerce of Found Pty Ltd, a subsidiary of Sensis and spent many years in New York, USA in retail leadership roles with Wendy’s, Toys “R” Us and eBay Enterprises.

Ruiz has more than 25 years’ experience in HR leadership during which time she has led significant cultural change programs across a number of organisations. Most recently Ruiz held the position of chief people and culture officer at BankVic.

Godfreys CEO Jason Gowie said the appointments will enhance capability in key focus areas for the business.

“We are looking forward to the significant contribution both Cat and Mari will make in transforming the Godfreys business over the coming years,” he said.