Good Environmental Choice Australia (GECA) has revealed a fresh new look with the launch of its newly redesigned website and logo.

The website has been completely redesigned is among some of the first organisations to use the new .eco domain. According to GECA, the launch of the new website supports the company’s broader mission to provide solutions for sustainable consumption and production.

The website now showcases the full range of services offered by the organisation, including consultation and advisory services, education and training opportunities, and advocacy links across the globe. GECA’s web address also features a new web address ending, “.eco”.

Along with a new website, GECA has also launched new branding and a redesigned logo. The ecolabel has been given a fresh, modern update, and remains a recognisable symbol of trust and credibility in communicating sustainability.

“It’s more than just an environmental label – GECA takes a truly holistic approach to sustainability, making sure products are better for your health, and have a positive social impact too,” said GECA’s marketing manager, Paula Clasby.

GECA’s new logo has been officially recognised by the Australian Competition and Consumer Commission (ACCC) as a certification trade mark.