The traditional landscape of cleaning services is evolving at breakneck speed through technological advancements, sustainable solutions and global supply chains and has brought more women into the leadership mix. These pioneers are breaking the glass ceiling with fresh perspectives, leading companies that prioritise eco-friendly products, ethical labour practices and digital innovations.
At the corporate level, more women are securing executive positions in major cleaning and hygiene firms, utilising leadership styles that emphasise collaboration, employee wellbeing and long-term business strategies.
Jessica Bragdon, co-founder of sustainable cleaning brand Koala Eco, is a prime example of this shift. Born out of a desire to find eco-friendly, non-toxic products that were both safe and effective for even the smallest members of a household, Bragdon’s passion has been instrumental in developing plant-based, biodegradable cleaning products made with Australian essential oils. Her leadership has helped the company grow into a recognised name in eco-friendly cleaning, proving that sustainability and business success can go hand in hand.
Challenges remain, but the future is changing
Despite proven progression in the sector, there are still some hurdles for women ascending the leadership ladder. One such barrier is overcoming traditional gender expectations, particularly in industries like cleaning and hygiene, where women often fill frontline positions while senior roles remain male-dominated.
Another challenge is women’s access to mentorship and leadership training that could position them as promotion candidates down the line. Opportunities for career development off the back of easily accessible programs that foster education and growth are often hard to find. Thankfully, initiatives aimed at closing this gap are gaining momentum. Programs that support female entrepreneurs and leadership training courses designed for women are helping to create new pathways to success.
The Australian Government has committed $60.6 million to the Building Women’s Careers (BWC) Program. This initiative aims to drive systemic structural and cultural change in training and work environments, particularly in male-dominated sectors such as construction, clean energy, advanced manufacturing and digital technology. The program funds both large-scale partnership projects and smaller, place-based partnerships to improve women’s access to flexible, safe and inclusive training and work opportunities.
Diversity Council Australia works with companies across many sectors to implement frameworks and policies that increase women’s access to leadership roles. These initiatives provide practical resources, mentorship opportunities and strategic guidance for businesses – including those in cleaning and hygiene – to foster an inclusive culture that drives female career progression.
With companies and government bodies now recognising the value of diversity in the c-suite, the future of women acquiring senior roles looks more promising than ever. Policies and initiatives that support female career progression with greater access to resources and more opportunities for advancement are effecting a shift in workplace culture.
As women continue to break barriers and redefine leadership, their impact will extend beyond individual success. They will influence how businesses operate, how sustainability is prioritised and how the industry evolves to meet new challenges. The glass ceiling is cracking, and the future is bright for women in the cleaning and hygiene sector.
For education, mentoring, networking and support programs that help women succeed in the workplace, visit the ISSA Hygieia Network
Don’t forget International Women’s Day on 8 March, 2025. Get involved with IWD today.
